Barbie is having a moment. A movie based on the iconic doll raked in $337 million its opening weekend. We asked MGA’s Dr. Susan Asbury, an assistant professor of history who was once, believe it or not, associate curator of Modern Dolls (Barbie to the present) for The Strong National Museum of Play in Rochester, N.Y., to discuss the cultural phenomenon of the Mattel company’s Barbie line of dolls and accessories.
“Barbie” movie posters. Image source: AMC Theatres