Guidelines, support offered for re-branding the University

As we approach our transition to Middle Georgia State University, there are a number of items that need to be changed.  The re-designed webpage for the Office of Marketing and Communications is a resource as we move forward.  Specifically, the Brand Info subpage addresses a number of items, including:

  • Logos
  • Acronym use
  • Brand Guidelines (new) – Please take the time to glance through it. The guidelines include font choices in Microsoft Office Applications and other useful information.
  • Business Cards
  • Letterhead/Envelopes
  • Email Signature – Instructions and Outlook signatures are within the Word document.
  • Social Media Guidelines (new) – please take a look at the revised guidelines

Our office is here to support the needs of our campus community.  During this busy time, the demand for our needs requires that we prioritize our projects.  We welcome requests for our services to, and we will get to them as we work through our projects. Additionally, the print company that produces our letterhead and business cards is closed this week.  Upon their return next week, they will begin to change out ink colors and transition to printing the new designs. They will need to fulfill orders as their production permits. Over the summer, these materials will transition, with priority given to areas such as Admissions. If you’ve already placed orders, they are in the queue at the printing company.  During the transition period, it is fine to use old letterhead, business cards.

For those on the Macon campus, we have begun the process with Macon-Bibb to rename College Station Drive. We are told to expect this process to take up to 45 days.  If you have a Macon address, we ask that your new university print deliverables wait until a new street name is available; please continue to use college items.  Most units have already been provided with digital letterhead to use in the interim.

Moving forward, our goal is not to police our internal community but to empower us to be consistent in what we display externally so that the Middle Georgia State University brand is known and recognized! We look forward to continuing to serve you.

— Cheryl Carty